The Business of Blogging

I woke up one morning recently and discovered that Get Rich Slowly had become a business. That’s funny — last I checked, it was meant to be a hobby.

What do I mean that GRS has become a business? I mean that I spend most of my time working on the site, both writing articles and taking care of things behind the scenes. I mean that about 50% of my personal income is now derived from the site. I mean that the e-mail flow has become so large that I cannot cope with it. I mean that I’ve seriously considered paying somebody — Kris? Mac? — to help me take care of things.

I also mean that there are all sort of business-like decisions to be made. I just joined two blog networks, for example. They’re both interested in working together to enhance advertising opportunities for members. This means negotiations of the type I’ve shirked before. (I get business/ad proposals all the time, but basically ignore them. Now I feel obligated to represent my blog networks, even if I don’t want a particular ad.)

I’ve also got people pitching book deals to me. I’ve been ignoring them, too, and I feel bad about that. I should at least respond to let them know that I don’t have the time right now, and that I’d rather self-publish my first book unless I can get a huge publisher to take me on.

Or how about this: in a week or two, I’ll join a new MSN project. In theory, this will drive huge quantities of traffic to the site, thus increasing its current readership. This is great, but terrifying. Dreamhost is barely able to cope with current GRS readership. My account begins to flake out at the 1000/visits per hour mark. Even a bump from a moderate-sized site pushes me over sometimes, and then the site becomes unreachable, which is not the image I want to portray. (And sometimes, like this morning, the site is just completely unreachable for reasons that I cannot fathom.) So what do I do?

Well, I move from $100/year hosting to $2500/year hosting, that’s what. Yes, it’s true. I’m going to pay $200/month for a company to host Get Rich Slowly. It hurts me to type that. It hurts me every time I think about it. Yet it must be done. And the reality is, this is only about 5% of my current income from the site, so it’s really not that big a deal. Yet it feels scary — $200/month for something that I’ve been getting for a fraction of the price?

Meanwhile, the key to Get Rich Slowly is the content. This week I’ve worked very little on content. Why? Because I pre-wrote everything last week, which was nice. It gave me a chance to take a break. But I didn’t realize that I’d be swamped with administrative tasks. It’s noon on Thursday. I took a vacation day today so that I could work on GRS. I’ve spent five hours doing nothing but behind-the-scenes stuff. I haven’t written anything besides the entry you’re reading now. I have nothing written for next week. I’d rather not go back into “day before” mode, so I need to get cracking.

But first I have some more business to take care of…

Pastabagel’s Background Noise Theory

At Metafiler, Pastabagel writes that he believes some people require constant background noise (where noise is defined not just as auditory, but also visual, etc.) in order to escape self-reflection. That is, some people are so afraid of self-examination that they do everything they can to avoid it by cluttering their life with a chaos of sight and sound:

Have you ever known people who have to turn on a TV or a radio the moment they enter a room, or can’t stand to do work without some sound on? These are people who are desperately afraid of confronting some truth about themselves, so they try to drown it out with constant distractions. And people like this tend to congregate (because they all like the noise the others are putting out), which is why whole neighborhoods are like this. The noise is clamourous and demanding of your attention, and therefore it’s safe. They can deal with the street, they can’t deal with what’s in their heads.

The background noise doesn’t have to be auditory either. Clutter and general messiness are optical versions of the same background noise. People will buy junk and never throw anything away because they are creating a visual garden of distractions. Their eye can dance over a room for hours and see different things in the clutter each of which triggers some superficial memory. But the mind is so busy processing what the eye sees and recalling the seen objects context that theirs no time for thinking the thought “Why do I collect all this stuff?” The classic case here is the suburban family that fills their house with junk, or the teenager who plasters their room with posters, etc.

The noise can also be mental — constant text messaging, video game playing, etc to fill up the isolated islands to downtime in everyone’s day. The point is not simply that they like the noise, it’s that they create the noise. The turmoil they create out here mirrors the turmoil in their mind, and drowns it out.

I know people like this. In many ways, I am one myself. (To some extent, we all are.) But I find that the times I am most relaxed, am happiest, are the times the background noise is absent. Why do I love being alone in the woods? No background noise of any kind. Everything is a blank slate.

Very zen.

A Long Way from Where I Started

There are times that I think that Get Rich Slowly is a happy little hobby, a mere plaything that’s earning me side income. Most of the time, I view it as a potential future career. Sometimes — like now, at 7:48 on Tuesday evening — it’s quite clear that this is a full-time job, and then some.

I currently have 125 messages in my inbox, all of which need replies. I have 315 in a temporary archive, a remnant of my most recent declaration of e-mail bankruptcy. I’ll only get to them once I finish the 125 that are at hand.

Some of these 125 e-mail messages actually have a direct bearing on my financial future — they contain advertising proposals or offers to join blog networks, etc. Many others are guest entries written by folks who have something they’d like to share with Get Rich Slowly readers. A large number of the e-mail messages are just personal finance questions.

“Why do people write to you with questions like these?” Nick asks whenever I mention a particularly obscure message. “And why do you answer them?”

The real answer is that I feel like I finally have a calling. I’m not financial expert, as most of you know, but I’ve made enormous strides in the past two years. Before I started Get Rich Slowly, I had $25,000+ in consumer debt. That number is now down to $7,500, and likely to be $0 by the end of November, almost five months ahead of my most optimistic projection. In order to accomplish this, I’ve had to apply a lot of what I’ve read and learned. By looking at the effects on my own life, I’m able to see what works and what doesn’t. I believe that my readers like the fact that I’m just an average guy who’s trying puzzle this stuff out. I make mistakes all the time, but I don’t let them get me down, and I share them so that others can learn from my foolishness.

What I’m trying to say is: Get Rich Slowly almost requires more attention than I can give it. I have grand plans for the site, but I don’t have the time to implement them!

Meanwhile, I do have a little personal blog called foldedspace. It’d be nice if I were to write something for it now and then, wouldn’t it?

How I Spent My Labor Day Weekend

I had hoped to have the new foldedspace up-and-running by now, but you know me: I’ve found other things to keep me occupied. Instead, things are only about a quarter of the way moved over. The last 72 hours have basically been spent “re-modeling” the house. I put re-modeling in quotes because we’re not actually doing construction; we’re simply moving furniture all over the place.

To summarize what has come before:

  • I’ve always been a bookworm. In the old house, I had a lot of space devoted to books. (A rough calculation leads me to estimate at least 2000 linear inches of shelf space, and probably closer to 2500 linear inches.)
  • When we moved to Rosings Park in June 2004, our friends and family helped us move all these books upstairs to the guest room.
  • Within a year, I decided I didn’t want the books there. They were too remote, and the guest room floor has questionable support, especially for that many books. I moved all the books downstairs to the den (the “red room”), which became the library.
  • In January 2006, I purged a vast number of my books. I’m guessing I reduced my collection from ~4000 to ~3000.

If you’ve been following along at Get Rich Slowly, you know that I’ve been on an anti-clutter kick lately. I feel as if we have too much Stuff. It’s driving me crazy. Everywhere I look, there’s Stuff. I proposed a change to Kris, and she accepted it. This weekend we began the first steps toward this change.

Here’s what we did:

  • With Dave’s help, we hauled Kris’ old computer desk (which she hated) from the media room to the garage. It’s now in pieces, and I hope to sell it for $20 on Craigslist.
  • We moved my computer desk (which I hated) from my office to the media room (which has, essentially, become Kris’ office).
  • We bought a new desk at OfficeMax (I wanted to make my first-ever trip to Ikea, but Kris exercised veto power), and Dave helped me lug the thing upstairs to my office. It was heavy.
  • Kris and I each scrubbed our respective offices, removing as much cat evidence as possible. (HA!)
  • We began Book Purge II. I trimmed my comic books from two bookcases to one. We went through our literature shelves and our science fiction shelves, keeping only those books we plan to read (or re-read) in the future.
  • I hauled a ton of bookcases upstairs to my office, and then hauled up books to place on them.

I spent this morning putting the final touches on my office. It’s still not finished completely, but it’s mostly clean, and that’s what counts. I’m actually rather pleased with how things have turned out. Here’s a picture (or three) for you. As you might expect, there are a lot of stories behind these photos. Let me elaborate…

This is what you see when you enter the room. This is the messiest remaining area. To the far left are the French doors to the balcony. Just to the right of them is my new filing cabinet. This cabinet is currently empty, but there sure is a pile of Stuff on top of it! On the wall above the filing cabinet are a photo of my grandfather and his Model T, a Getting Things Done flowchart, a letter dated 12 May 2007 from my pal Paul Carlile telling me I can do anything I want to do, and a poster from Dave promoting the Bicycle Oregon touring event. (There’s also a dirigible print from Dave above my monitor.)

That’s my new desk dominating the room. I like it. It has a keyboard tray, which means I don’t have to elevate my arms 4″ to type anymore. Rock on. The cactus is a “gift” from Kris, who didn’t want it downstairs, and who decided it was a “manly plant” and thus suitable for my “manly office”. The monitor was the first thing I purchased with Get Rich Slowly money. Yes, I was stupid and didn’t start paying off debt before buying toys. But that was last year. This year, I’m paying off debt, and am nearly finished! (The laptop was also purchased with GRS money, but I don’t consider it a toy. It’s my most important tool.)

If you step into the room and turn to your right, this is what you see behind my work area. On the desk, you can see Brothers K ,this month’s book group book, which neither of us have started yet. You may recognize the chair as originating at Mac and Pam’s new house — I took a photo of Hank in this chair a couple of years ago. In theory, this chair (and its mate, which lives at Custom Box) is destined for Craig’s possession. In reality, he can’t have it. I love the thing.

Behind the chair is a short little shelf that only lives in that space until I can figure out something better to do with it. On top of the shelf is a jar of fruit and nuts. The two bookcases, of course, hold my current comics collection. It is much reduced, as I mentioned, but still quite bulky. The left shelves hold comic book compilations, and the right shelves hold comic strip compilations. The right shelves are far more important to me.

If you were to sit at my desk and look back toward the room’s entrance, this is what you’d see: more bookshelves. Surprised? I didn’t think so. Of course, you also see water stains. These are remnants of that shitty insulation contractor (Gale Contractor Services) who left a gaping hole in our roof. We believe the leak has been sealed finally, but we haven’t repaired the water damage yet since we know that next year we’re going to have the electrical system replaced, and that’s going to require attic access. There’s no attic access except through the water-damaged area, though. Complicated, isn’t it?

As you can see, there’s a short, empty bookcase. That’ll be remedied by the end of the week. The two taller bookcases contain:

  • Left: My collection of movie serials on DVD, my collection of music from 1890-1956, my books on chess, baseball, and the 1920s.
  • Right: Books on personal finance and “success”, writing manuals, photography books.

Yes, there’s still some work to be done before this office is finished, but I feel like I have most of the hard stuff licked. Now it’s just piddly stuff.

And that, my friends, is why the foldedspace remodel is not yet finished, and probably won’t be for a week or two…